America’s Department Store

Macy’s.

Macy’s, the largest retail brand Macy’s, Inc., delivers quality fashion at affordable prices to customers at their department stores and through leading e-commerce site macys.com. Macy’s encourages fashion exploration through their in-house exclusive brands using mobile and social platforms.

Previously working at Macy’s Social Media team as an Art Director, Enki Tovuuch led the team to create contemporary social media campaigns shifting their marketing efforts from department store to e-commerce. This effort, improved their online presence and their appeal to new potential customers under forty. Enki’s efforts has increased the volume of social media posts by over one hundred percent and grew the social media impressions gaining over 300,000 new followers in less than five months. Additionally, Macy’s digital marketing efforts over the holidays gained seven million new customers online.

WHAT WE DID

- Art Direction

- Social Media Marketing

- Video Production

- Photography

- Digital Ads

- Graphic Design

- Campaign Launch